More than a brand — a story built on passion, experience and innovation.
NAILS cosmetics was created by professionals, for professionals, with one mission: to make nail technicians’ work easier, faster and simpler — and more enjoyable — through high-quality products and real industry expertise.
Meet Olga — the heart behind NAILS cosmetics
“Don’t look for an excuse, look for a solution.”
— Olga Zeltiņa
Olga Zeltiņa, founder of NAILS cosmetics, has spent more than 25 years in the professional beauty industry. Today she is an international educator, VIP-class master, mentor and product innovator in professional nail care.
Her journey began far from beauty. For over a decade Olga worked as a skilled fur seamstress. When demand for the craft faded, she made a hard decision — change career completely and move into cosmetology. That choice would later shape everything NAILS cosmetics became.
Nails were not her first love. At first she resisted the field entirely. But once she saw what professional technique, considered design and quality product could do, the artistry won her over. What started as a few extra services clients asked for became a lifelong mission.
Why NAILS cosmetics was created
After years working chair-side and testing brand after brand, Olga kept meeting the same problem: products that were inconsistent, awkward to use, or simply not built for how professionals actually work.
So she built the alternative. NAILS cosmetics began with one clear brief — develop professional products that let nail technicians work easier, faster and simpler, while delivering beautiful, long-lasting results.
- Easier to apply, every set.
- Faster through the working day.
- Simpler — without trading away the finish.
Every product is developed with real salon experience behind it. Formula, texture, application and wear are tuned to the practical needs of working nail professionals.
Today NAILS cosmetics is exported to more than 10 European countries and trusted by technicians, salons, academies and distributors across the continent.
From one studio to ten-plus markets
The story of NAILS cosmetics.
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The Beginning of NAILS cosmetics
NAILS cosmetics was founded with a clear vision — to create professional nail products that make salon work easier, faster and more efficient for nail technicians.
2012 -
International Export Expansion
The brand officially began export sales, starting its journey into international markets and building partnerships across Europe.
2014 -
First International Beauty Exhibition
NAILS cosmetics participated in its first international beauty exhibition in Turkey, introducing the brand to a wider professional audience.
2016 -
Cosmoprof Bologna Participation
The brand joined one of the world’s leading beauty industry events — Cosmoprof Bologna — strengthening its international presence and professional network.
2018 -
Private Label Development
Launch of private label export solutions for distributors and beauty businesses seeking custom-branded professional nail products.
2018 -
Education & Online Community Growth
Active live educational broadcasts and online training sessions were launched to support continuous learning and professional growth for nail technicians worldwide.
2020 -
Masters Days Educational Seminars
Founder Olga Zeltiņa began organizing “Masters Days” seminars across Europe, bringing together manicure professionals for education, inspiration and industry development.
2021 -
Launch of Hybrid Gel in Bottle
Introduction of the innovative Hybrid Gel in Bottle — developed to provide the perfect base system and ensure outstanding final results across all product applications.
2021 -
Launch of Quick Builder Cover Base
Release of one of the brand’s bestselling products — a durable all-in-one camouflage sculpting gel available in multiple shades, designed for speed, simplicity and salon efficiency.
2022 -
Production & Quality Control Expansion
Expansion of the production line and further improvements to manufacturing and quality control systems to maintain consistent professional standards.
2022 -
Expansion Into New Export Markets
NAILS cosmetics became available in three additional international markets, continuing the brand’s European growth.
2023 -
Continued International Development
Ongoing expansion into new countries, strengthening partnerships with distributors, academies, salons and beauty professionals across Europe.
2024 -
Innovation & Future Growth
Continuing to develop innovative professional products, educational programs and international partnerships for the next generation of nail professionals.
2025
2026
Innovation & International Growth
NAILS cosmetics continues to expand across Europe, with products now available in more than 10 countries including Norway, Ireland, Finland, Estonia, Lithuania, Spain, Sweden, Bulgaria and more.
This year marks the launch of many new professional products and innovative salon solutions developed to meet the evolving needs of nail technicians, academies and distributors.
With continuous product development, growing international partnerships and expanding educational programs, NAILS cosmetics continues strengthening its position as a trusted European professional nail cosmetics brand.
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